Email marketing is the use of email to promote products or services, as well as incentivize customer loyalty. It is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. Email marketing is one of the most effective and popular marketing tools. Email marketing revenue is projected to grow 287 percent worldwide from 2024 to 2032.
According to a study conducted by Edelman DXI on behalf of Mailchimp:
- 95% of marketers agree email marketing has an excellent ROI
- 9 out of 10 marketers say that email marketing is very-to-extremely important to their overall marketing strategy
- 4 in 5 customers prefer email over any other form of communication