Now that you have established your goals and what you want to achieve from email marketing, it’s time to build your email list so you can start sending campaigns that those goals.
There are a couple of different ways you can build your email list, but the right method for each campaign really depends on the goals you establish in Step 1.
Import a list of known contacts
If you plan to use email to keep in touch with existing customers, then your email list can be built largely by importing your existing customers details into your chosen email marketing tool.